Our breakthrough PR campaign for City Cross showcased their exciting refurbishment and the announcement of anchor tenants, including the renowned brand Vans.
We took an innovative approach by delivering an eye-catching media release in an iconic Vans shoe box, featuring the latest and greatest kicks. This initiative generated significant buzz and captured the attention of key media outlets across South Australia. As a result, City Cross enjoyed substantial media exposure, effectively spreading the news of their refurbishment and attracting significant public interest. Our strategic PR efforts successfully positioned City Cross as a vibrant and attractive shopping destination, with the anchor tenants lending further credibility and excitement to the project.