Metric spearheaded the successful launch of LEKI, the market's most stylish and affordable EB (electric bike). Our comprehensive approach included naming, developing the brand identity, strategic positioning and key messages to resonate with the target audience.
The product launch was a resounding success, with an exclusive event attended by VIPs, influencers and investors. We further strengthened LEKI’s online presence with a captivating website and engaging management of social media platforms. With a global perspective, we strategically focused on the US market during the initial launch, paving the way for LEKI’s international expansion.
The combined efforts of branding, strategic messaging, exclusive events, online presence and targeted market entry have positioned LEKI as a prominent player in the EB market, driving impressive sales and establishing a strong foothold in the industry.
Naming & Concept Development:
Naming & Concept Development
Website Design & Development:
Website Design & Development