ICD Property and City of Adelaide approached Metric to strategically market and position the city-shaping, mixed-use development – Market Square.
Metric developed a strategic and comprehensive marketing and communications plan to launch this once-in-a-generation project, engaging with major stakeholders including government, media, existing traders, tenants and surrounding neighbours.
Leveraging strong cross-industry networks, Metric controlled the narrative and mitigated barriers that may have otherwise prevented this project from going ahead.
Our strategic approach and targeted public relations led to record-breaking sales with 82% sold prior to the public launch.
Naming & Concept Development:
Naming & Concept Development
Website Design & Development:
Website Design & Development